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While our Siebel Institute Draught Technical Skills programs have been the industry's best for years, many brewing industry executives have been requesting a shorter program that would address a wide range of draught-related issues. To meet that need, the Siebel Institute Executive Draught Skills Workshop has been created to train busy executives, salespeople, distributors and agents in the bedrock principles of draught service.

The Executive Draught Skills Workshop is designed & instructed by Martin Schuster, who has provided training & consulting services to some of the world's largest and most successful breweries. The educational content of this two-day course is designed to give students the maximum understanding of draught technology in the shortest time possible. The content will thoroughly address every critical issue in draught technology, with a topic mix that includes:

Draught Tech Knowledge

• Draught System Design, Installation & Maintenance: Overview
• Brewery, Distributor & Retail Personnel: Accountability

The Quality & Presentation of the Brewer's Beer

• Beer Styles & Brands: Recognizing a Beer's Unique Characteristics
• Presentation Standards: Meeting The Brewer's Preference
• Retail Account Presumptions: Good System Design, Quality Equipment & Clean Beer Lines, Faucets & Dispense Hardware
• CO2 Volumes & Carbonation at Dispense: The Heart of Quality Assurance
• The Propellant & Absolute Pressure Properties of CO2
• Temperature & Altitude: Effect on CO2 & The Beer

Designing Beer Lines

• Hose Selection: Application, Hose Material, Internal Diameter & Length
• The Science & Art of Restriction: Controlling the Rate of Flow with Beer Line
• Designing & Modifying Beer Lines: Carbonation Selection Always Comes First!

Evaluating & Modifying Existing Draught Systems

• Retail Account Profile: Identifying "The Problem"
• Troubleshooting Basics: Temperature, Pressure, Mechanical & Quality Control
• Correct Carbonation vs. Required Absolute Pressure: A Universal Dilemma
• Inadequate Original Beer Line Restriction: A Universal System Design Flaw
• Gas Blends & Beer Pumps: Solutions to Long Draws & Temperature Variables

Quality Assurance at the Retail Account

• Line Cleaning & Dispense Equipment Maintenance: The Cornerstone of Excellence in Draught Beer Dispense
• Foam & Waste Management: Recognizing & Matching Foam Characteristics to Sources of Problems
• Retail Facility Maintenance: Keg Care, Cooler Maintenance & Dispense Standards
• Draught Sensory Evaluation: Introduction to Sensory Knowledge & Off Flavor Tasting Skills Required to Evaluate Draught Beer Quality at Retail

No matter what your position in the brewing industry, the Executive Draught Skills Workshop is the perfect introduction to the challenging technical world of draught service. For more information on this or any of our Siebel Institute draught programs, contact Martin Schuster at martinschuster@comcast.net.