Siebel Institute Start Your Own Brewery
- November, 26th through November, 28th 2012
- Chicago Campus - Chicago
- Business & Management
- Course Materials:
Electronic copies of the lectures (PDF) are included in the tuition. Printed copies are available for an additional USD 50.00 and have to be ordered at the time of application.
Designing, building and operating a successful brewery requires a mix of business and brewing knowledge, and the Siebel Institute
is pleased to announce the first course ever specifically designed for small brewery start-up.
The Start Your Own Brewery course presents issues that every prospective brewery owner should know to help build a successful business from the ground up while avoiding pitfalls and mistakes that can compromise the efficiency & profitability of the brewery.
During the course, the class will spend time with successful brewers and business owners including executives from these
Ray Daniels is a veteran brewer and craft beer marketer with expertise in beer evaluation, classic styles and recipe formulation, public relations and event management as well as overall business management. He is the author of Designing Great Beers, co-author of Brown Ales and Smoked Beers and editor of the Brewers Association’s Guide to Starting Your Own Brewery. He is a top graduate of Siebel Institute Diploma program and holds an MBA from Harvard.