John is the Vice President and Director of Education for Siebel Institute and World Brewing Academy (WBA). A graduate of the WBA International Diploma in Brewing Technology program himself, John began his brewing career as a 2nd shift (and partial 3rd) brewing supervisor at City Brewery in La Crosse, Wisconsin, putting his education to the test before launching a successful 7+ year consulting business.
As a consultant, John designed breweries and brew pubs, vetted and commissioned equipment, and directed and managed installations and construction. John also acted as a "ghost brewmaster" for a variety of labels where he created the recipes and oversaw production and quality control of the final product. He has also advised on a multitude of brewing-related issues for breweries large and small, in North and South America, Asia, and Europe, while simultaneously contributing to Siebel's consulting team. His passion for consulting, teaching and beer led him to a position as a Siebel adjunct instructor before joining the staff full-time as director of education in 2012.
Before succumbing to brewing, John was an art director/graphic designer, graduating from the Art Institute of Philadelphia, he began his career original career in the Washington, DC area working for organizations as varied as the City Paper, a design studio, followed by a 2-year stint with the Central Intelligence Agency, and five years with a defense contractor before returning to the Midwest and to Chicago, where he worked with such organizations as the Tribune Company and their affiliates (Chicago Tribune, Miami Herald, WGN-TV), United Airlines, McDonald’s, and United HealthCare