Specialty beers offer great profit opportunities, but consumers of beer are becoming highly sophisticated in their beer-knowledge, so it is important to offer products and programs which satisfy their thirst for new beer experiences.
Designed and conducted by Randy Mosher, this course gives participants a basic foundation of beer knowledge, with a special emphasis on beer styles and tasting. By the end of the course, attendees will have an understanding of the origin and nature of beer, tasting methods, and a range of classic and modern beer styles, along with how to present the beer experience to others.
This course can be customized to provide additional detail and discussion of a distributor’s, importer’s or retailer’s beers, and those beers can be included in the appropriate style tasting as well as during the beer-and-food pairings.
All students applying for a program, module or course must be at least twenty-one (21) years of age.
For this course, prior brewing knowledge is not required but helpful.