Siebel Institute of Technology Approaches 150th Anniversary with New Logo, Commitment to Expanding Access to Brewing Education

By Brent Jordan
June 10, 2021

siebel institute of technology new logo

The Siebel Institute of Technology announces a new logo as it approaches the 150th anniversary of the institution’s founding.  

 “We are carrying forward the tradition established in 1868 by Dr. John Ewald Siebel when he first established a school for brewing science in Chicago,” says Brent Jordan, CEO of the Siebel Institute of Technology. “Our fresh look reflects our renewed commitment to advancing the science and art of brewing with high-quality and accessible education and training.”  

 The Siebel Institute offers both in-person and online courses with synchronous and asynchronous learning opportunities. Both online and on-campus content is developed and constantly reviewed by more than 30 industry experts to meet the constantly evolving knowledge of brewing science and technology. 

 The Siebel Institute’s eLearning, web-based platform was recently upgraded to offer an enhanced educational experience that is close to being on-campus in Chicago. 

 “No matter how you complete a Siebel course — online or in-person — we support the professional development of alumni with our extensive network,” Brent Jordan says. “We hope our alumni and friends will recognize the history of our logo and move into the future, ready for the next 150 years of excellence in brewing education.” 


Siebel Institute of Technology is approved by the Division of Private Business and Vocational Schools of the Illinois Board of Higher Education.

For further information, please visit the official IBHE website at