Entry level Sensory and Beer Styles

Sensory Panel Management course

Ensure the quality and consistency of your beer by learning how to build and manage proficient tasting panels for your brewery, with Siebel’s Sensory Panel Management course. NEW FOR 2024! Course now conducted in beautiful Asheville, North Carolina at the facilities of White Labs.


The first line of quality control and product evaluation in any brewery is formed by a trained taste panel. By effectively utilizing taste panels appropriately and collecting and analyzing the results compiled from trained tasters, and taking the right actions based on the results, your brewery will improve quality, consistency and profitability.

With instruction given by brewing industry sensory panel experts, this course instructs you in the tools and techniques used by many of today’s leading craft breweries to assess their products and analyze data to ensure beer of the best quality and consistency. This course is critical for breweries of every size, and can also benefit brewing guilds looking to form member taste panels towards evaluating and improving the quality of beers produced by their members.

About the White Labs facilities

The Sensory Panel Management course is conducted at White Labs in Asheville, North Carolina, one of America’s brewing capital cities. The White Labs facility offers not only an excellent learning environment, but it also houses its own brewery and restaurant featuring wood-fired pizza and other beer-friendly foods. When students range off campus, Asheville features an eclectic downtown of 30-plus art galleries, a burgeoning culinary and beer community, a thriving live music scene, and the awe-inspiring scenery of the Appalachian Mountains.


Suggested hotel:

The Cambria Hotel Downtown Asheville
15 Page Avenue
Asheville, NC, 28801

Direct link to hotel with White Labs discount code https://www.choicehotels.com/north-carolina/asheville/cambria-hotels/nc756/rates?ratePlanCode=LWHLAB

While the White Labs complex is within walking distance to many hotels, our recommended choice, the Cambria Hotel Downtown Asheville, is located just a 20-minute walk away and is the featured hotel for guests of the Siebel Institute’s Essential Quality Control course. Located in the heart of downtown, the Cambria just steps from some of the city’s trendiest restaurants, breweries, shops, and galleries.


White Labs location information:

White Labs Brewing Company

172 S Charlotte St, Asheville, NC

Driving information:

From Asheville airport into Asheville: 20 min drive/Uber.

Greenville: ~1-hour drive

Atlanta: 4-hour drive

Charlotte: 2-hour drive

For information regarding the White Labs location and surrounding area, contact Kate Lichliter at klichliter@whitelabs.com at White Labs.

Questions regarding our courses and programs? School advisors are available to assist you in selecting the education that meets your individual needs. To speak with an advisor, email us at info@siebelinstitute.com .

Interested in conducting sensory training? Siebel Institute offers easy-to-use liquid format sensory training kits on our website at https://shop.siebelinstitute.com/sensory-training-kits . We also have a full selection of free videos to accompany our sensory training kits on our YouTube channel. Click here to view the Siebel Institute Sensory Station channel.

Download course flyer


All students applying for a program, module or course must be at least twenty-one (21) years of age. For this course, prior brewing knowledge is not required, but students will benefit from existing knowledge of brewing technologies and/ or related sciences.

What I'll learn

  • Definition of Panel and Panel Leader
  • Basic Sensory Physiology: Human Flavor Perception
  • Definition of Sensory Evaluation
  • Non-Physiological Influences on Flavor Perception
  • Personnel, facilities, resources required, etc.
  • Establishing Panels for Breweries of Any Size
  • Motivations, Rewards, Validation and Retention
  • Running a Panel and Training the Trainer
  • Difference Tests: Duo/Trio, Triangle, etc.
  • Descriptive Tests: Characteristics, Intensity, etc.
  • Significance and Analysis – data analysis

Enroll options

Payment Terms

To reserve a seat in any course, module or program, the required non-refundable Application Processing Fee (APF) must be paid within 5 (five) days after a student is accepted.

ONLINE: To qualify for “Regular Tuition” pricing, full payment must be received no later than 14-days in advance of the course, module or program start date.

CAMPUS: To qualify for “Regular Tuition” pricing, full payment must be received no later than 60-days in advance of the course, module or program start date.

“Late Tuition” will apply after these dates.

Time 3.5 days / 24 hours

Certificate of attendance

Tuition (regular) $1,765

APF (non-refundable) $250

Total Cost $2,015

Visa Requirements
(non-U.S. citizens)
M1 Visa

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