Consultancy Services

Brewery Planning Evaluation Services

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Get a professional evaluation of your planning and competencies to move forward with greater confidence.

What does this service include?

The Brewery Planning Evaluation Service includes:
  • Interview process
  • The Siebel Assessment Checklist
  • Organization final analysis


Our Siebel Institute Consultancy Services Division receives a lot of inquiries from entrepreneurs who are seeking a professional opinion regarding the viability of their brewpub or microbrewery project as well as an assessment of their preparedness for planning, opening and operating their new business. With that in mind, our consulting team has created an affordable package of services that will give future brewery owners a greater understanding of the steps they need to take towards building a successful business.

For the low price of $450.00 US, the Siebel Institute Brewery Planning Evaluation Service brings the expertise of some of the industry’s most qualified brewer-consultants to your project. Through a simple yet comprehensive interview process, we will provide a professional assessment of your planning process and the competency assets of your project. The process provides a means by which the client organization can compare its present level of planning and competency assets (education / experience / key expertise / professional counsel) to those considered typical of a successful start-up, in each of the areas noted in the assessment. Along the way, your Siebel Institute consultant will point out existing areas of obvious strengths or deficiencies in the client's planning and core competencies, and will assist the client in prioritizing his/her most urgent needs.

Unique to this service is the Assessment Checklist - A form on which the significant characteristics of successful brewery planning and competency assets are outlined. Each of these characteristics has been rated by the consulting staff - one through five, with five being best - at each of three planning stages for a typical successful start-up. These stages are identified as "Initial/Conceptual", "Intermediate", and "Complete". The form provides an easily-understood standard by which the client's present state of readiness can be judged.

During the initial interview process, the client will first place their present planning progress into one of the three planning stages. They will then be walked through the assessment checklist by the consultant (live, by phone, or through a live text format) and each characteristic will be discussed individually. The consultant will rate each of the client's responses, one through five, without regard to the stated planning stage of the client. The client's completed ratings will then appear on the Assessment Checklist next to those ratings provided for the "typical successful start-up" at a similar stage of planning. Within the form, the consultant would summarize his assessment of the overall quality and thoroughness of the business plan, and would add any relevant comments and suggestions.

The completed assessment will provide a comparison of the client's planning and core competency levels for each significant characteristic with that of a "typical successful start-up" at a similar stage of planning. It will also provide the consultant's guidance regarding those areas most in need of attention.

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